What Do Clients Want From Their Advertising Agency?
As the saying — sorta — goes, “If the client isn’t happy, nobody’s happy.” In our 30+ years as a successful Louisville advertising agency, we’ve
How We Build Strong Agency-Client Relationships
The Agency-Client Relationship Is Key There’s more to running an advertising agency than producing stellar work. (Although, yes, We Do That). A cornerstone of the
Personality Profile of a Rockstar Account Executive
Finding good employees is a job in and of itself. It’s a big time and, potentially, financial investment to take on a new hire. There’s
iPhone Video vs. Professional Camera Crew
Consumer demand for quality digital video content continues to increase. According to recently released statistics, 43% of respondents said they’d like to see more video
The Secret To Successful Pre-Roll Ads
Let’s face it: people have been finding ways to avoid advertising since, well, basically the beginning of advertising. In the past, it meant turning the
The Habits of a Successful Account Executive
“What makes a great account executive,” you ask? It’s not easy, and every account executive has their own unique approach. But there are some tried-and-true
