Dilemma: You wish to reap the benefits of a strong personal social media presence but solely use Facebook. You’ve tried Twitter and it isn’t your thing. You’ve considered a blog but aren’t sold on it yet. What should you do? First, understand that Twitter isn’t right for everyone. The 140 character limit can be intimidating, […]
Avoid the PANIC! Get to know the microblog! Read More »
I can remember taking typing as an elective in high school. I can still see the teacher covering up some of my classmates’ hands so they would not look at the keys while they typed. We had to lay our fingers over the correct row of keys and memorize where the letters were on the
What would my typing teacher think now? Read More »
When you’re in the business of marketing, efficiency is critical. The faster things get done, the happier the client. So whenever I see someone taking the long route on their computer — like Edit > Undo, for example — it drives me crazy. I want to immediately run over to their computer and hit Command
The Power of Shortcuts Read More »
For months now we, the CurrentMarketing digital geeks, have been anxiously awaiting the release of Adobe’s Flash CS5. I can still remember huddling around my iMac with the Bouv, watching Lee Brimelow (the Adobe Platform Evangelist) work his magic with Adobe’s Flash-to-iPhone compiler. It was touted as one of the biggest and most anticipated features
It’s 7:14 am on Wednesday morning, and I promised I’d have a blog written before our daily “Jolt®” meeting (8:43 am, thank you very much!). It was decided yesterday in our internal PR meeting. Seems our agency tome, “Undercurrent” has been starved of content lately. We’re screaming busy here, growing like crazy, and running hard
Making Time to Blog Read More »
How does one begin to process twenty plus sessions plus a book full of notes from South by Southwest Interactive? My choice, a word cloud, which gives greater prominence to words that appear more frequently in source text (a.k.a. session notes). A pretty accurate visual hierarchy of thoughts. As you can see from the prominent
It’s all about the benjamins, baby. And one of the biggest debates in social media centers around the question of where those benjamins will come from. Primarily, how will free platforms sustain themselves over time without advertising? So yesterday there was a lot of buzz over the SXSWi keynote with Twitter CEO Evan Williams (@ev).
The Lackluster Twitter CEO Interview Read More »
Brilliant. That pretty much describes my experience thus far at South by Southwest Interactive (SXSWi). Clearly I’m wearing the newbie badge when I say it but I can’t help but feel the brilliant juice pumping at the heart of SXSW. I know it’s hokey. I know it sounds like I’m shooting off unicorns and rainbows.
I posed that question to the CurrentMarketing team this week, and while there was no consensus on what the emergence of Google Buzz will mean for Facebook, I got some very interesting responses. One one end of the spectrum was this: “Sorry, Google. There’s already an App for that. Facebook, twitter and Gmail all have
Google Buzz = Facebook Killer? Read More »
We bring our series to a close with our CTO, affectionately known only as The Bouv. You’d think the fact that he just celebrated his tenth anniversary with CurrentMarketing would mean he’s, like, old. But, he’s not. All we’ll say is that it may or may not have been legal for him to work when
Sites we love, the final chapter Read More »
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With over 20 years of media buying experience, Adam Forsythe combines strategic insight with data-driven precision to connect brands with their ideal audiences. His expertise spans digital, social, and traditional media, allowing him to craft balanced, results-oriented campaigns that drive measurable ROI. Known for his collaborative approach and strong industry relationships, Adam consistently delivers value through thoughtful planning, smart negotiation, and performance optimization.
